[1]
“ANALISIS PENGARUH CO BRANDING DAN VIRAL MARKETING PRODUK MENU BTS MEAL TERHADAP PERILAKU COMPULSIVE BUYING: (STUDI KASUS: DI MCDONALD’S SULTHAN AGUNG YOGYAKARTA)”, jrabi, vol. 2, no. 4, pp. 1307 – 1322, Dec. 2022, doi: 10.32477/jrabi.v2i4.624.